About Us
Our mission is to build a school where each and every student can effectively realise their potential.
Your business is unique.
Sure, there are others like you in your industry. But almost everyone is on a different path – with different assets, goals, priorities, and problems.
Naturally, it follows that the knowledge and tools you need to grow your business differ from the next business owner.
But there’s a problem – most marketing, branding, and business courses out there are generic, built for “anyone trying to grow a business”.
There is rarely any regard for:
- What your business is about
- What your goals and vision are
- The problems you’re facing
- The skills and knowledge you already have
- The resources you have
To exacerbate the situation, most courses offer little to no post-training support, saying “goodbye 👋” after the end of their programmes.
It’s no wonder that learning to build your business takes up so much time and energy.
At Xpertise, we envision a world where it isn’t this hard.
A world where education is personalised – tailored to the needs of each individual.
This becomes possible at scale when we combine 2 teaching methods:
- Lectures – where the fundamentals (of marketing, branding, etc.) are learned
- One-to-one mentorship – where you work directly with a marketing professional to get into the details and nitty-gritty (specific to your business’ unique situation)
This way, entrepreneurs have a framework for growing their business and an "accountability partner" (with the right expertise) to keep you on track – saving you the time and headache of figuring it all out yourself.
On top of that, our programmes are a fraction of the fees you would pay a marketing professional or consultant (a decent one sets you back $1,000s per month).
Founding Story
I had the privilege of studying in some of Singapore's best schools: Ai Tong School (primary), Singapore Sports School (secondary), and Hwa Chong Junior College.
Blended learning, healthy instructor-to-student ratios, high-quality lectures and tutorials, teachers who were always ready to help... Studying in those institutions, your growth & success as a student was the focal point of it all.
However, I eventually ended up dropping out in my 2nd year of Junior College, as my goals were more entrepreneurial.
Over the next few years, I took a stab at learning what I was interested in: Start-ups, e-commerce, trading, investments, sales, etc. But most days were difficult, and I rarely saw success.
What stood out to me during this period was how I'd been "spoiled" through my years in school. I was guided to my potential by well-informed, well-meaning teachers, and a strong support system.
Contrast that with my experience post-drop-out – spending 100s of hours on research (Google and YouTube became my best friends), deciding on which gurus I should learn from, and filtering for helpful resources. Most importantly, what happened when I (inevitably) met with roadblocks? There wasn't anyone to get feedback from. Getting back on track was usually a slow, solo process.
I felt overwhelmed, all the time.
But I don't think it has to be this hard.
I believe that entrepreneurs and business owners can get the education, support, and guidance they need to effectively grow their businesses – the way I did, in my schooling years.
I believe in this possibility so strongly that I have made it my mission to create a school where each and every student's potential can be effectively realised.
And that's why I'm working on Xpertise Academy.
– Cepheaus, Founder & CEO