Branding & Communications Programme
Position your business as more than "just another ".
Clarify and communicate its unique value. Leave a strong impression. Attract customers that are a good fit.
Why This Programme?
You find it difficult to stand out and make an impression in your market.
You know this, because your social media posts aren't getting that many views or interactions. Maybe you feel like your current audience is wrong, or your messaging is off.
How can we cut through the noise, connect with the right audience, and grow?
Unless you have an unlimited budget, “more content, more ads, more marketing" is an unlikely answer. Instead, we propose developing your brand and communications strategy first.
Because our audience can't see the value of our work – unless we show it to them.
Learn More
How Will Your Business Change?
Attract The Right Audience
Is the audience you have on social media your ideal audience? Are they people who see value in your solutions?
In this programme, we develop a comprehensive understanding of who your best potential customers are and how you can attract them online.
Create Compelling Marketing Messages & Visuals
How sure are you that your marketing collaterals actually appeal to people? Are they influencing your audience to buy from you, or are you sending prospects to a competitor instead?
Together, we will identify persuasive keywords and ideas to use in all your consumer-facing touchpoints.
Develop A Distinct Personality For Your Business
Your content might be interesting and educational. But what builds customer engagement and loyalty is personality.
In the course, we strategically create a distinct and memorable identity for your business.
How It Works
This programme combines self-paced lectures, branding assignments, and 1-to-1 mentorship.
1Assessment
We assess your application form and identify your business' goals and challenges.
2Mentor Matching
You're matched to Mentors who have hands-on experience growing brands like yours.
3Curriculum Building
We build a custom curriculum for you and your Mentor to work through, prioritising the needle movers.
4Schedule & Execute
Go through the course, complete your assignments, and attend your 1-to-1 mentorship sessions. Over the next few weeks, your Mentor works alongside you to apply your newly learned concepts and ideas to your business.
Course Curriculum
Delivered to you in more than 3 hours of lessons and quizzes:
1Establish Your Market Positioning
2Craft Your Personality &
Marketing Messages
3Create Your Verbal & Visual Expression
Learn about the fundamentals of Branding, and why your brand is the foundation of your business. Understand how to go through the Programme so you get the most out of it.
Welcome!
Branding 101
Preview
Gain clarity on the deeper reasons for your business' existence, why your business makes the world and your customers' lives better, and how you and your team will work together to grow your business.
Brand Purpose
Preview
Brand Vision
Brand Mission
Brand Values
Design your brand's offer and image so it occupies a distinct place in your audience's mind. This is where we work together to figure out your answer when potential customers ask: "Why should I buy from you?"
Brand Positioning 101
Preview
Customer Persona
Competition Assessment
Brand Differentiation
Positioning Statement
Brands that succeed in today's Internet era communicate TO an audience, not AT them. This means humanising your business, and creating a personality for it. In this Chapter, we'll learn to do just that.
Brand Personality & Archetypes
Brand Visual & Verbal Representation
Neuromarketing is the study of how marketing messages affect people's brains. We'll learn about why and how to keep your marketing messages simple and emotional.
Applying Simplicity & Emotions To Your Marketing
Preview
Define your Core Brand Messages – what you want your audience to understand about your brand, so they see the value behind working with your business.
Brand Messaging 101
Preview
Effective Brand Messaging & Copywriting
Primary Messages
Secondary Messages
Storytelling is the oldest form of education and entertainment, widely used to help people build trust among each other. With your various Brand Stories, you'll be able to talk about yourself and your business in a way that resonates with your audience.
Brand Storytelling 101
Preview
Brand Founding Story
Preview
Brand Message Stories
Brand One-Line Story
The first two things about your business most people will learn about – your name and tagline. Create a name and tagline that captures the essence of what you do, and how you add value to your customers' lives.
Brand Name
Brand Tagline
Built on top of your entire Brand Strategy, we'll create (outsource, unless you have design experience) visuals that amplify the substance of your brand strategy. At the end of this, the look and feel of your business will be more appealing and memorable.
Brand Visual Identity System 101
Preview
Hiring The Right Designers & Freelancers
Brand Logo
Brand Colours
Brand Typography
Brand Images
Who Is This Programme For?
✔️ Our Branding & Communications Programme Is A Fit If...
- You're a self-motivated small-business owner or start-up founder
- You want a step-by-step, organised system you can use to establish your brand & communications strategy
- You want to develop brand assets and marketing collaterals that appeal to your audience
- You want to craft marketing messages that clearly and concisely communicate your business' unique selling points
- You want an experienced Mentor to guide you with establishing your brand, instead of going at it alone
❌ It's Not A Fit If...
- You can't invest time into marketing & branding your business
- You would rather spend $2,000 - $5,000 per month outsourcing to an entry-level marketing agency
- You're looking for a theoretical course – our programme is optimised for business owners who are ready to implement
- You run a late-stage company with marketing systems already in place
Ready To Build Your Brand?
Choose from the following options
Full-Support Programme
For the entrepreneurs serious about establishing their brand. Work closely with your Mentor as they support and guide you at every step of the way.
SGD450 - 550
- Unlimited access to online course
- 4 Mentorship Sessions
(~45 minutes each) - Full access to quizzes & exercises
- Priority Programme Q&A Support
(Get help in less than 24 hours) - Time Commitment:
About 12 hours over 1 month
Semi-Support Programme
Already branded your business? Let's zoom in and focus on your brand's areas of opportunities for growth.
SGD350 - 450
- Unlimited access to online course
- 2 or 3 Mentorship Sessions
(~45 minutes each) - Full access to quizzes & exercises
- Programme Q&A Support
(Get help in 1 - 3 working days) - Time Commitment:
About 8 hours over 2-3 weeks
Online Course
Want to go through the programme without the help of a Mentor? This option is for you!
SGD75
- 14-day no risk money-back guarantee. How?
- Unlimited access to online course
- Full access to quizzes & exercises
- No 1-to-1 Mentorship Sessions
- No Q&A Support
- Duration:
3 hours of online lectures
You can choose to enroll for just the online course first and decide to work with a Mentor later.
Want to learn more about the programme before committing?
Download the FREE 17-Point Brand & Comms Checklist we use with our clients.
DownloadWhat Other Business Owners Say
Jun, Financial Advisor
"My Facebook ads were getting copied by other financial advisors, and I wanted to move away from having to pay for leads. I wanted to create a brand that prospects see value in. Xpertise's programme taught me a lot, and helped me with creating high-value content that actually helps me attract potential clients."
Kenny, Sales Coach
"My personal brand wasn't centered, and my online growth was stagnating. I couldn't identify my brand strategy and what I stood for, which affected my content creation. After working with Xpertise, I gained much more clarity and confidence in branding and growing my social media page."
Jerry, Financial Advisor
"I gained a better understanding of my Social Media brand. The Mentor I worked with shared many applicable strategies specific to my business, helping me grow my Instagram organic reach. Looking forward to even more growth!"
FAQs
How does the programme work?
After you apply, we evaluate your business' problems and goals, and hand-pick 3 Mentors with experience helping businesses similar to yours.
Within a day, their profiles and respective rates will be shared with you. You are entitled to a Discovery Call with one Mentor (at a time) to better identify a good fit.
Once you select your Mentor, payment is to be made, and the programme begins officially.
You're given access to the online course, and we'll create a Mentorship schedule based on you and your Mentor's availability.
As you go through the course, you'll have exercises to submit. Your Mentor reviews them with you during your Mentorship Sessions – offering their feedback and ideas based on their practical experience working with other brands.
Can I continue working with my Mentor after the programme?
Yes, the option is available. Your learning shouldn't end after the programme ends.
Although we ensure you are sufficiently equipped by the end of everything, most business owners choose to continue consulting their Mentor every few weeks. You can see your Mentor as your freelance "Chief Marketing Officer".
What is your curriculum based on?
To say that this course was created by any one group of people would be to lie.
Our team and Mentors scoured the web for the most credible and up-to-date branding sources – combining ideas from industry leaders (like Seth Godin, Russell Brunson, Stephen Houraghan, and Simon Sinek) with material from top courses (by University of London, Curtin University, and more).
Finally, we applied a touch of our personal knowledge growing small brands in a local context. This meant re-arranging the course, adding materials, and removing some.
Who are your Mentors?
We work with digital marketing & branding practitioners with at least 3 years of experience. They either gained hands-on experience working with agencies, or in-house with SMEs. All of them have experience with coaching, training, and guiding SME owners in growing their business.
Example Mentor profile here.
How are Mentors assigned?
Based on your problems, goals, and the industry you're in. We understand that growing a business can get complicated, because there are so many moving parts. In most cases, you'll be assigned a Mentor who has grown businesses similar to yours.